There has been a lot of outraged reaction to Martin Rogers reporting that Landon Donovan’s price tag by MLS was $16 million. In my mind that seems pretty much right on the money.
The point made by many is that $16 million for a 28 year old, who therefore has little resale value, makes little financial sense. Others note that Donovan is not good enough to merit that price tag. There are a few things worth point out here.
First, we are talking dollars not pounds. 16 million dollars is just 10 million pounds. Now 10 million pounds is a lot of money, but when you look at the outlays of the previous years – Robbie Keane at 28 to Liverpool for 20 million, Gareth Barry to Man City for 20 plus at 28 – this sum appears quite reasonable.
Second, buying Donovan gets a team access into the US market. Any purchase of Donovan isn’t just about how he performs on the field, it is about gaining a foothold into the growing US market. After the World Cup, he is by far the most recognized American soccer player and has become somewhat of a celebrity. The World Cup increased his value, especially to the league. This is why a team like Man City showed interest in Donovan. And why a league like MLS values Donovan highly.
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Filed under: MLS, Transfers, Yanks Abroad | 3 Comments »